Jumping into a Mobile World

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Twitter amplifies its ad reach

In September, Twitter bought mobile ad exchange network MoPub for around $300 million dollars. This move was clear indication that Twitter was focused on mobile revenue growth, with 75% of it's business already coming from mobile.

Today, an article in Advertising Age announced that advertisers on Twitter will be able to purchase ad space through MoPub in a private beta. MoPub's portfolio includes thousands of apps from Wordpress, to Open Table, and messaging app Tango. The ads will be placed as banners, interstitials, video and sometimes in native formats.


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Fosbury supports Windows! Microsoft's major news about Apple Passbook:

As just reported by Techcrunch here: http://techcrunch.com/2014/04/14/microsofts-windows-phone-8-1-update-supports-apple-passbook-passes/ by Darrell Etherington @drizzled, the Windows Phone 8.1 comes with embedded support for Apple’s Passbook passes. This means that, "Passbook files (.pkpass) and can turn them into cards that work with Micosoft Wallet, rendering them with the same data for Windows Phone users."



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You won't believe it- The internet barely makes more ad money than newspapers.

I recently was blown away by a statistic in Advertising Age: newspapers still make 17% of total global ad spend. The article said that for the first time in 2013, the internet surpassed newspaper ad spend, which says more to me about the strength of newspapers than the obvious growth of the internet. "The internet in 2013 captured 20.6% of 2013 global ad spending (21.7% in the U.S.). In 2016, ZenithOptimedia expects the internet to account for 26.6% of global spending (30.7% in the U.S.)."


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Coachella adds iBeacon technology to official 2014 app

If you’re attending Coachella either of the next two weekends, be sure to download the Coachella 2014 App which will feature iBeacon technology. As you make your way around the festival grounds, the latest version of the app will provide onsite notifications for different events and information. In 2014, Coachella is headlining Outkast, Muse, Arcade Fire, and looks to match the 90,000 people it drew last year. This highly visible use of iBeacons demonstrates a continued adoption of major players to bring contextualized information to large groups.


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Forget sales, think service for iBeacons

Using iBeacons in new way, Tesco has built an app focused on providing a greater level of service for customers. “The British retailer is piloting iBeacon in its Chelmsford location with a stand-alone iPhone application specific to the store’s location. Tesco’s pilot indicates that retailers solely focusing on beacon-triggered sales are missing out on a bigger opportunity with in-store customer service.” said the article in Mobile Commerce Daily.


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Google Wallet Emerges from Underdog Position

Did you think Passbook had complete control of mobile wallets? Think again. Chris Brandon, head of public relations at Domino’s, Ann Arbor Charter Township, MI said “We are always looking for ways to make digital ordering easier for our customers, and making Google Wallet Instant Buy available as a payment option helps that,”


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What are the major impacts of Apples new iBeacon specs?

What happened?

In February Apple released iBeacon specifications to give third party hardware manufacturers the ability to build bluetooth smart device officially under Apple’s brand. Everyone from Estimote, Beekn, Roximity, to Bluecat needs consent to use the iBeacon name, which can obtained by applying to Apples MFi program. This program provides “the hardware components, tools, documentation, technical support, and certification logos needed to create AirPlay audio accessories and electronic accessories that connect to iPod, iPhone, and iPad.”

What does this mean for consumers and stores?

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7 Habits of Highly Effective iBeacon Campaigns:

If you missed Fosbury's second iBeacon webinar, don't fret!

We've got slides and recorded video below, explaining key mobile marketing insights. Learn the easiest way to leverage ibeacons and proximity tools to grow your business. Feel free to skim through the slides, or make the time investment in your business to watch the 27 minute broadcast. For more insights into our offering or to contact us, click here 

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7 Habits of Highly Effective iBeacon Campaigns, Wed April 2, 1:00-1:30pm

A “CANT MISS” for anyone who is curious about implementing this great new technology. Click here to sign up! http://hub.am/1lrEpNF 











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How To Solve The Biggest Problems With Explosive Mobile Ad Spend

What happens if there is an impending market shift, and there’s no one there to support it? I’m talking about a very obvious shift of marketing dollars spent on mobile. According to a 2014 Adobe report, Mobile ads accounted for approximately 3.7 percent of all ad spend in 2013 ($6.2 billion). More than that, they claim that global mobile advertising spending is forecast to rise 37 percent to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013.

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