How Disney & Apple Will Give Us A Glimpse Into The Future Of Shopping

By Drew Giovannoli

Disney and Apple are some of the most beloved brands in the world, and it's their incredible commitment to quality that has set them apart. The two brands have even cross paths, as you can see Apple's design in the Pixar movie Wall-E, as Steve Jobs sent over his head designer Jonathan Ive to help with the creation of Eve. The two brands recently partnered again as Disney Retail stores installed both NFC readers and new iBeacon hardware, just in time for the release of the iPhone 6. The new phones Apple Pay software will use NFC and bluetooth capabilities to make shopping at Disney a glimpse into the future of retail.

Wall-E and Eve

Read the whole article
By Willem Spruijt

The Exciting Impacts Of IOS8 On IBeacon

With the release of iOS8 yesterday, Apple has made two exciting changes to the operating system that will influence how end users interact with iBeacon. The first change impacts how brands can have their apps discovered in the physical world, and the second involves how consumers can control the onslaught of notifications that are certainly headed their direction.

Lockscreen app discoverability

In iOS8, Apple improves app discoverability by showing app suggestions based on the location of a device, even if apps aren't installed yet, using the App Store's Near Me algorithm. Yes, this means that as customers walk by your store or event, you can suggest an app download on their homescreen.

However, we were thrilled to noticed that app suggestions are also shown when an installed app is in region of one of the beacons that app is listening to. If this happens, an app icon is shown in the lower left corner of the lock screen, and a user can open the app by swiping up the icon (similar to the camera icon on the lower right corner).

iphone_discover

 

Read the whole article
By Martijn de Kuijper

How Google Analytics Can Track Our Physical World With Beacons

One of the exciting benefits of building a platform is that clients will begin to use your tools in ways you never dreamed of. This happened recently when one of our partner agencies, Blue Mango Interactive, came up with a solution to connect their beacon statistics to Google Analytics to understand when a user enters or leaves the proximity of a beacon. This provided a deeper analysis of their beacon usage, and gives them the ability to see all of their online and offline analytics in a single tool.

Read the whole article
By Drew Giovannoli

IBeacon White Paper On Industry Case Studies

Long before everyday consumers interact with technology for the first time, bold, innovative companies often take a risk by investing resources in the future. The first websites, first Facebook pages and Twitter accounts, and first mobile apps were seen as risks from the community, but those who spent the time to learn and grow with the times have reaped the benefits.

Read the whole article
By Drew Giovannoli

Announcing The Fosbury Beacon Beta

Last January Fosbury released iBeacon support for Passbook and received more interest than ever before. Following that interest we held webinars, published industry analysis, and released a comprehensive white paper, but we heard one question over and over again: How do I get more out of the iBeacon technology?

shutterstock_143373865

Read the whole article
By Drew Giovannoli

IBeacons Take Over Your Home For AC Control

While most people think of iBeacons as retail's answer to a mobile world, we always love to also see innovative uses outside the world of shopping. Tado Cooling is a german startup who has built technology to interface with all of your existing air-conditioning units using iBeacons. As a competitor to Nest, one of Tado's main value propositions is that as you move from room to room, it uses iBeacon sensors to cost efficiently cool your house.

 

Read the whole article
By Drew Giovannoli

Mapping The IBeacon World - Wikibeacon.org

Radius Networks has released an open graph of iBeacons called Wikibeacon.org. The site describes itself as "a community resource providing crowd-sourced information about proximity beacon usage." However, the data set is limited to iBeacons identified by the Radius Networks' Locate App, which is available on Android and Apple.

Screen_Shot_2014-05-09_at_11.41.43_AM

Read the whole article
By Drew Giovannoli

Beacon For Beer At Barcrawls, Believe It Or Not.

We've seen beacons used at events to share videos, content, and directions. We've also seen it used by retailers to send out promotions or schedules. However, we love to see innovation that uses beacons for social purposes, bringing together tech and bars for a crawl around Lower Manhattan.

Screen_Shot_2014-04-29_at_10.23.44_AM

Sponsored by our friends at KarmaMobile Marketer, Uber and many others, you can find details for the technology barcrawl here: http://beaconcrawl.com/ or contact them at 212-480-2100 / info@beaconcrawl.com

Read the whole article